Papercasting: Travis Elborough’s “London Bridge in America”

travis-310A new departure for Melodical on this project: one we call “papercasting”. The brief was to create a short promo piece for an upcoming book by author Travis Elborough (left). Rather than just reading sections of it out we went in a different direction: write a short dramatic scene based on a key part of the book and get actors in to bring it to life, add in music from the period and then work with the author on a short first person presentation of the book’s key themes and content, recorded in situ under London Bridge.

The result is a format or approach that could help bring any number of non-fiction books to life, particularly in the post-Kindle era when readers have access to all sorts of multimedia experiences whilst they research what to read. Read our full article here.