What does your brand sound like?

At Melodical we’ve been thinking about this for while. How do companies want to sound? How should their visuals and textual brand elements come to life in the wonderful world of song? We can work with you to create a brand sonic or audio elements for events/web/presentations that are based on a sound understanding of everything your organisation is about. Music’s mood-setting powers are well known and inestimable. That’s why music/sounds/idents represent the addition of a sophisticated new dimension to your brand and, if deployed thoughtfully, can add much to your interactions with customers and clients.

Here are some examples of our approach in action. It would be too easy to create sounds for well-known existing brands, so we’ve invented our own companies to create context. Enjoy!

Australian department store buzz…: video update

[singlepic id=9 w=80 h=79 float=left]Melodical were approached for the sync rights to use “Bumble Bee (Albelha)” by Piney Gir and the Age of Reason, in a late 2008 tv campaign for classy Australian department store chain, Myer.
The song is a tuneful bossa nova, a breezy quirky tune perfect for the campaign.

Listen to the song here:

We don’t have a copy of the advert yet (still searching for that!) but here’s the video for the song: